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26
ENCHANTED BRIDES ~ FALL 2013 / WINTER 2014
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PAINT A PICTURE OF
your
wedding event with the `Art of
Paper'. When you begin the pro-
cess of planning your wedding,
the entire event is a blank canvas.
Then once you, your groom, event
planner, and expert in the paper
products industry decide on the
stock, colors, style, and design of
the Save-the-Date and invitation,
your canvas starts coming to life.
As you start painting your picture,
one of the most important ele-
ments, you must keep in mind is
personality. It's all about match-
ing your personality to your paper
product that sets the tone and
feeling for the most important day
in your life.
When meeting with a bride,
it is very important to set up
adequate time for the meeting.
This is when someone as myself
with years of experience in paper
products can perceive what kind
of personality the bride has. Then
I can offer her a selection of in-
vitations, texture, styles, and de-
signs that best coincide with her
personality.
Every bride's personality is
very different and each one brings
to the table all of her likes, dis-
invitations
BY ERNESTO LESTON
INVITATIONS BY LESTON
Setting Trends with Paper
likes, and the picture that she has
in her mind of what her wedding
should look like. Some brides
have a sparkling personality, some
are more reserved, some are more
into the classic, others are more
modern, and the list goes on with
all of the different personalities.
Thus, when taking the proper time
in meeting with a bride, one has
the opportunity to select from all
the different color of paper, tex-
ture, ink and shapes for the invita-
tion and all of her paper goods.
As for styles, there are a few
changes for 2014. The letter style
is bigger and bolder. Typesetting
is becoming more unique in their
texture of the paper. Letter setting
is also playing a big role in these
changes. But always keep in mind
that with all the changes, the sim-
ple and classic style of invitation
is and will always be in fashion.
Then when it comes to cus-
tomizing, there is plenty to be
done to customize the wedding in-
vitation within the scope of good
taste. For instance, if you are us-
ing different colors at the wedding
do not carry them to the wedding
invitation. Colors may be done
with the Sate-the-Date, different